I have been reading about the importance of story telling. Story telling is important for all professionals. (think the art of persuasion)
You want to try a CSO? Storytelling may be more effective at getting decision-makers to see things your way. However, professional storytelling is something buyers need to understand. Caveat emptor.
Many are aware of the professional proposal writer, but how many are aware of the professional story teller?
With ‘pitch days’ as the current buzzword, what are the leading acquisition teams doing to ensure they are not falling for the similar temptations and traps professional proposal writers employ?
We would be wise to improve our storytelling ability and storytelling awareness (discriminating evaluation factor and promises discernment).
Here is a solid post regarding evaluation factors. It offers good concepts on how to think about evaluation factors: